Google Review Policy & Its Effect on Your Businesses

Do you know about 90% of consumers read Google reviews before making a purchase or decision? Well, that’s how Google reviews are significant for your business but what about Google review policy? How can it affect your business? Let’s learn all about it in this post! Here we go!

What is Google Review Policy?

Google review policy is a set of guidelines created by Google to keep the platform fair and transparent. It aims to keep the reviews based on true experiences – whether good or bad. However, these rules can be unfair for fake or negative reviews arising from a misunderstanding or miscommunication.

Impacts of Google’s Review Policies on Your Business

For instance, A customer booked a hotel room expecting a complimentary breakfast because they misunderstood the website’s description. But breakfast is an additional charge. The customer feels cheated and leaves a negative review about the hotel’s “false advertising,” when they didn’t fully understand the booking details and the business was not at fault.

In such a situation, the business will get a negative review and will not be able to do anything about it due to Google’s review policy. As this review doesn’t fall under Google’s “Prohibited and Restricted Content” rules, the business owner can’t remove it. This may lead to misleading reviews, frustration, slow business growth and bad online reputation.

Types Of Google Reviews & Its Impact on Businesses

Google’s intentions with their review policies are to keep everything fair and customer-oriented. However, many loopholes in their policies lead to the following mishaps:

• Fake Reviews – Google’s review policy does not restrict posting reviews from unauthorized accounts. You might have seen negative reviews from an account that does not have a profile picture, any other review or any positive review. These can be fake reviews that can affect a business negatively. Such an account may have different motives behind posting reviews. It can be to defame a business or product for personal gain. Mostly, competitors put negative reviews with fake accounts to ruin a business’s online reputation.
• Paid Reviews – Some businesses may pay individuals for writing positive or negative reviews. Most of the time, Google’s review policies see these reviews as genuine because there is no way for them to know what happens behind the scenes.
• Review Bombing – Some coordinated groups of people can post negative reviews on your business to affect your overall reputation. Google does not monitor such review bombing incidents, frequency and sentiments of reviews.
• Outdated Reviews – Suppose a business gets a bad review due to a staff’s fault and now that a business has either changed the staff or trained them accordingly. However, this improvement doesn’t affect the negative reviews on Google. It means, that no matter how a business rectifies their mistakes, the new users will judge them on these reviews.

Here are the impacts of these mishaps on your business:

• Cancel Culture Impact – When people read fake or bad reviews about your business or service – they don’t know the motive behind it and judge your business accordingly. As they have many other options, they immediately cancel your business and move to another.
• Bad Online Reputation – Bad reviews result in a bad online reputation. Negative reviews can affect your business growth as your business is not seen as reliable.
• Hectic or Impossible Review Removal Process – Google does have a review removal process for businesses. However, that process is so complicated and time-consuming that it leaves the business owner in frustration and hopelessness.

Got Negative Reviews? Remoovd Can Help!

Remove a negative google review that don’t fall under Google’s review policy is tough. It may take you days or weeks to fill in the form and report the review and still nothing will change. However, with the professional approach, you can remove the reviews that do not serve your business’s growth. Remoovd can help you do that!

With an experienced and highly qualified IT and digital marketing team, we can remove bad reviews from your Google business profile. We use legal and correct techniques so Google can permanently remove those reviews. Plus, you don’t have to take our word for it – try our Google review removal services and pay only after you see the results. Sounds fair? If yes, contact us now and learn more about how we can help you maintain your online reputation by eliminating bad, fake and negative Google reviews.